The Hipster Move a Checklist by FlatRate

On the Q train, this poster ad campaign by FlatRate Moving hilariously pokes fun at the NYC hipster crowd. For the ultra-sensitive types, it has struck a few nerves in the past. One quote regarding it's contents is, "Flatrate Movers openly mocking hipster customers."

What makes this ad so ingenious is the fact that it is openly mocking their customer base. On the surface, this tactic could prove futile but seeing as no one actually calls theirself a "hipster," it has become a safe and well received marketing gimmick. In fact, hipsters aren't the only stereotype to fall prey to FlatRate's almost legendary ads which continually grace NYC's subways, offering up a light chuckle while people commute.

Vote on polls like this in the POP CULTURE category.


Feelings: (add your notes here)

Moving To:

  • Williamsburg

  • Bushwick

  • Greenpoint

  • Fort Greene

Reason for Move:

  • Gentrification

  • Proximity to Music Venue

  • Writer's Block

  • Artistic Differences


  • Schedule a free FlatRate Consultation at your co-op/loft/art space

  • Fold skinny jeans/ironic t-shirt's/flannel into FlatRate wardrobe boxes

  • Separate Proust, Nietzsche and Freud collections in specialized FlatRate book boxes

  • Plan on spending your free time grooming ironic facial hair while FlatRate handles the rest

  • Get a FlatRate custom box for fixed gear bicycle

  • Don't pay hidden fees, explore hidden emotions

  • Arrange for FlatRate IT setup to ensure speedy blogging in your new co-op/loft/art space

  • Resolve daddy issues

#photoevidence #evidence #popculture #business #advertising #funny

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