On the Q train, this poster ad campaign by FlatRate Moving hilariously pokes fun at the NYC hipster crowd. For the ultra-sensitive types, it has struck a few nerves in the past. One quote regarding it's contents is, "Flatrate Movers openly mocking hipster customers."
What makes this ad so ingenious is the fact that it is openly mocking their customer base. On the surface, this tactic could prove futile but seeing as no one actually calls theirself a "hipster," it has become a safe and well received marketing gimmick. In fact, hipsters aren't the only stereotype to fall prey to FlatRate's almost legendary ads which continually grace NYC's subways, offering up a light chuckle while people commute.
Vote on polls like this in the POP CULTURE category.
THE HIPSTER MOVE
Feelings: (add your notes here)
Reason for Move:
Proximity to Music Venue
Schedule a free FlatRate Consultation at your co-op/loft/art space
Fold skinny jeans/ironic t-shirt's/flannel into FlatRate wardrobe boxes
Separate Proust, Nietzsche and Freud collections in specialized FlatRate book boxes
Plan on spending your free time grooming ironic facial hair while FlatRate handles the rest
Get a FlatRate custom box for fixed gear bicycle
Don't pay hidden fees, explore hidden emotions
Arrange for FlatRate IT setup to ensure speedy blogging in your new co-op/loft/art space
Resolve daddy issues